Fatum

Graphic design student Cristian Baciu was chosen to create a label for Murfatlar winery's limited edition wine, Fatum as part of its annual call to designers and artists. 

The Murfatlar winery is located in the South-Eastern part of Romania, right between the Danube river and the Black Sea. For more than 100 years, it proudly continues the inherited tradition of producing great wines. Alongside the mass market brands, Murfatlar also owns a smaller wine cellar, M1 Crama Atelier, specialized in producing top wines.

 

Fatum is one of these wines, a limited edition Pinot Noir rose that was launched in 2009. Right from the start, Fatum had a very special story to tell, which mixed art and wine altogether. Every year, a Romanian artist was selected to design the label and capture its vision on destiny. "Fatum" is the Latin word for fate, a theme explored in the wine’s label by talented photographers, fashion designers or visual artists.

"Baciu’s interpretation on 'fatum' is a puzzle that comprises many hidden symbols: an inverted eye, an hour glass or roads that lead to different directions. It’s a fresh approach for a premium wine label, with colorful and geometrical elements rooted in the street art culture. They are also mixed with carefully placed transparencies, in order to highlight the beautiful color of the wine."

The colorful label has an urban, funk vibe that highlights the light, rosy glow of Murfatlar's wine, which not only makes it look like a work of art, but also makes it stand apart from more traditional beverage packages. 

Agency: Next Advertising

Country : Romania