Before & After: Primor

"Primor its one of the biggest companies in Portugal and Spain specialized in production of Charcuterie. Founded in 1961 by Joaquim Moreira Pinto the company watched the art of charcuterie grow and its knowledge has been passed down through several generations.
A strong Company in its sector that is proud of its Family Tradition.

With more than 50 years the company needed to keep the pace of growing and innovation in every sector and prepare the brand for its global expansion. With a wide range of products and dated communication the main challenge was to redefining a new positioning in the market and then reorganize its range of products.

Working on a rebrand solution to prepare the brand for its global expansion focus on the company tradition and innovation values. The new identity and packaging design was developed based on the concept idea of “Works of Prime Charcuterie” that reflects the premium quality of its products and its new positioning in the market."


Previous Design:

New Logo Design:

Packaging execution:

Designed by: Marcus Cruz  
Country: Portugal
Client: Primor