Moomah Cafe & Magazine
Moomah wanted to establish itself as a space that would encourage creativity and connection between parents, children and friends, so Apartment One set out to develop an organic, dynamic brand language to translate Moomah’s vision into a memorable brand.
"We first looked to identify the essence of Moomah and simplified it into four core values: connect, create, discover, and nourish. We then developed a robust visual brand language that would convey those ideals, designing variations of the logo with everyday objects that represented each value.
We pushed the boundaries of traditional identity development by extending the brand’s identity beyond the logo and name and creating an ownable graphic vernacular that encapsulated the whimsy, wonder and heart of the brand." - Apartment One
The combination of rustic kraft paper and polished, steampunk graphics re-imagine a world of discovery with a little bit of eccentricity thrown in for good measure.
Agency: Apartment One
Location: Brooklyn, NY