Hecserli Delicatessen Shop
Graphasel Design Studio in Hungary produced identity design and packaging for Hecserli Delicatessen Shop, a premium quality sandwich and grocery shop located in the heart of Budapest.
Graphasel used Hecserli's namesake as inspiration for the graphics adorning its stationary, packaging and identity. "Hecserli" is a Hungarian folk-name for rose hips fruit, the red/orange fruit of the rose plant.
Technicolor reds spread over the canvas like Warhol-era graphics and balance nicely with the soft, muted colors that absorb the shock of the striking pattern. Ornate typographic ligatures give the logo a smooth look that blends well with the graphics.