Our third Q&A is with Michael Hendrix from IDEO. As an IDEO partner, Michael Hendrix leads the Boston studio and guides the firm’s East Coast-based Design Directors. Michael will be speaking at The Dieline Summit, our conference this Fall in Paris (Nov 16-17).

We had the opportunity to ask Michael a series of questions that represent the theme of The Dieline Summit and overarching question:

What is the Future of Package Design?