Vancouver based Arithmetic was approached by a local dog bakery to update their pet treat packaging. They were tasked with the challenge to rename, reposition and overhaul the design aesthetic of a collection of dog cookies that could simultaneously straddle both the “gift” the “grocery” market categories.
“Our first step was to provide research and a strategy approach by refining the product offering to highlight healthy nutritional choices. Specifically to create a completely gluten free line, and offer dairy free and vegan options for dogs with sensitivities.”
