Australian coffee connoisseur Paul Bassett enlisted design and brand agency Squad Ink to reinvigorate his coffee brand, Bassett Espresso. The agency produced brand identity and design for the company’s retail and to-go packaging.

“We began rebuilding the brand starting with a revision of the name from Paul Bassett Espresso to ‘Bassett Espresso’. The use of the classic typeface, allows the logo to be commanding with a nod to tradition.