Dove Advanced Hair Series launched with great success in the U.S market and now has designed a more premium and pack design launch for the U.K. JDO Brand and Design Innovation designed a chrome and gradient story for the tubes of the Dove Series. The front design features identifying colors for the type of Dove product you’re purchasing. The use of chrome colors with gradients really stands out on shelf.

“New ‘Dove Advanced Hair Series’ was launched as a premium tier of products sitting above the core Dove hair care tier and consists of a technically superior portfolio of products which, when married with Dove’s superior care, provides tailored treatments for specific hair need states. The new collection contains advanced weightless moisture formulas that combine luxurious ingredients, top end fragrances and beautiful packaging.