Promineo whiskey was created by Chad Michael Studio, as a way to promote the launch of the design studio. Promineo is the latin word meaning 'to stand out' and the aim was to develop a label that did just that. A run of 300 bottles was created and sent to clients and agencies.
"The label design took many weeks in development and a equal amount of time was dedicated to the actual printing of the label. The label was printed using 'old school' methods which consist of 2 engraving inks and 2 foils on Neenah Epic Black. This printing process ensures that no two bottles are the same. Each individually printed, hand labeled, and hand numbered."