Legit Organics is a chocolate candy that is cool, tasty, and made from natural ingredients. Pearlfisher New York created the brand strategy, identity, packaging, and visual language. Inspired by R&B music, Legit Organics sought out to capture a richness and soul through its design. Gold foil accentuated with flowy typography definitely communicates richness and a coolness that makes this chocolate unlike any chocolate in its category.
Designed by Pearlfisher New York
Creative Director: Hamish Campbell, Pearlfisher
Founder and Chief Creative Officer: Jonathan Ford, Pearlfisher
Founder and Chief Executive Officer: Mike Branson, Pearlfisher
City: New York
