Le Parcel 2015 Packaging System
The agency introduced lighter-weight and more protective secondary packaging to improve shipping and delivery challenges for the subscription-based business.
"The challenges to address with this edition of Le Parcel's packaging was first, weight. To accommodate this need, the framework of the box had to be completely redesigned, including the use of a lighter-weight cardboard box. Graphics, including the bold pink interior, are silk screened rather than printed on a paper label - a typical graphic application.
The second issue to address in this round of packaging was organization within the box. The heat sealed bag brings both order to the box, but also an element of cleanliness. The bag is also easy to stash on the go, or under the counter, and has a resealable zipper lock."
Pink-hued zip-lock bags were introduced to contain gifts during shipping. The cardboard is branded with quirky juxtaposition of the logotype, which drapes casually over the folds of the box.
Like any good "time of the month" box should, these packages contain tampons, chocolate truffles and curated gifts sent monthly to subscribers.