Eden's Paper Plantable Wrapping Paper

Eden's Paper is a line of 100% plantable wrapping paper set out to eliminate gift wrap waste. With so much wrapping paper trashed during the holidays, BEAF - a UK innovation agency -  imbedded Eden's Paper with seeds that grow vegetables, fruits and herbs and flowers. The brand is currently offering the paper in nine varieties — Sunflowers, English Wildflowers, Onions, Carrots, Tomatoes, Beetroot, Bell Peppers, Gem Lettuce and Broccoli. The gift wrap looks as good as it tastes.

"In 2011, Great Britain alone racked up 227,000 miles of wasted paper after the holiday season. (That's enough paper to wrap the world nine times over around the equator.) And according to a study done by Stanford, if every American wrapped three presents in reused materials, the saved paper would cover 45,000 football fields."

 

 

"The wrapping paper works by cleverly having seeds embedded into layers of paper. All the layers are held together without glue, which would be a harmful addition to the soil. Even the ink used in the printing process is vegetable-based – so this is an entirely earth-friendly product.

How does it work? It's simple: By planting the used paper in some soil and watering it like a regular potted plant, you'll see sprouts in no time. The gift wrap is produced with the seeds embedded right into the paper. The brand is currently offering the paper in nine varieties — Sunflowers, English Wildflowers, Onions, Carrots, Tomatoes, Beetroot, Bell Peppers, Gem Lettuce and Broccoli. The gift wrap looks as good as it tastes." 


Agency: BEAF

Country: UK