77 Whiskey

Made in Brooklyn, 77 Whiskey is a unique story, Brad Estabrooke opened its doors after he left his job and read an in-flight magazine article about New York amending its laws to accommodate craft distilleries. Brad biked to 77 19th St. in Brooklyn and found a space that use to be a boiler room where he would be able to create 77 Whiskey. In September of 2010 he began to distill 77 Whiskey. 


Designed for local small batch distiller, Breuckelen Distilling. Bottle and label are produced separately to provide cost savings and flexibility in product line up. Labels and wax are applied by hand using a homemade jig.

Letterpress Label: Aldine
Bottle and Screen printing: Saver Glass
City: Brooklyn
Via: Caskers