Kocostar Nail and Foot Therapy

Vancouver based Arithmetic Creative has rebranded Kocostar Nail and Foot Therapy, creating a whole new brand story centered around youth, femininity, playfulness, and understated elegance. 

Through the use of dynamic and graphic story telling we created a brand story that embodies a spirit of youth, femininity and playfulness. A focus was placed on a sun-faded palette paired with bright pops of pink and blue to feature the custom nail art, in turn selling the nail care product. Understated elegance and ultra girly meet vintage parlour.
— Arithmetic Creative

Design: Arithmetic Creative
Scope of Work: Rebranding, Copywriting, Art Direction, and Packaging Design
Client: Kokostar
Location: Vancouver. B.C.