Luntzer Beer

Design agency MAISON D'IDEE created robust packaging and advertising for new beermaker, Luntzer & Sons. 

 
 

 

Luntzer wanted to attract a young, hip demographic, so MAISON D'IDEE created packaging that graphically illustrates life in the fast line.

Utilizing typographic juxtaposition and bold yellow and black theming, the agency created a geometric pattern and color scheme reminiscent of racing.  

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"In one of the most competitive industries nowadays where almost everyone focuses on promotion of historical background of breweries, our team had to come up with an idea to really differentiate. A rather young, but high quality beer with limited budget has the only chance of promotion through extraordinary packaging." 

Agency: MAISON D'IDEE

City: Prague

Country: Czech Republic