MILK LAB's founders took a research-based approach to the brand, studying ways to devise better dairy food menus without artificial additives and designing a systematic space for daily sales and brand chain expansion.
studio fnt set out to reflect the brand's unique positioning:
"We wanted to make the identity easy and straightforward. As the MILK LAB specialized in dairy foods, we focused on milk in the identity design. Milk splash was selected as the main visual motive. While typographic elements stay simple, a set of illustration invites customers with friendly gesture." - MILK LAB
Design: studio fnt
Illustration: Hyekyung Shin
Space design: FHHH Friends
Country: South Korea