Sleepy Jones

Sleepy Jones is inspired by getting dressed up for when you read, write, paint or play. Sleepy Jones has finally created a way for people to look fashionable whilst being lounging or if you feel like just having a lazy day. I love the color story with this brand, the vibrant primary colors and yellow ribbon really showcases a beautiful contrast making this a happy and fun brand. 

 
"Sleepy Jones was established in 2013 by Andy Spade and long-time collaborators Anthony Sperduti and Chad Buri. After years of working together at kate spade, Jack Spade and Partners & Spade, the three set out to create a company that believes in the virtues of tinkering and pondering. The result was a collection of sleepwear, underwear and not-quite-ready-to-wear for men and women inspired by the lifestyles of artists. Essentially, an everyday uniform for reading, writing, painting and playing – whether you’re in or outside the bedroom."

Art Direction & Design: Lisa Hedge
Creative Direction: Partners & Spade
City: New York City