Buenos Aires design firm Believe has developed branding and packaging for Nuwi, a “smart fuel” superfood drinkable snack made from organic quinoa. The goal for Nuwi was to create foods that are beneficial, sustainable, nutritious, and create positive impact.
This ethos is represented in the brand’s joyful packaging, which features a bright bold colors to differentiate each flavor, with a clean overall look.
“The Nuwi design is the result of elements in perfect balance: rationally displayed information balanced with tempting colorful images. In this visual narrative that we created at Believe, Nuwi’s design tells two stories in one: the story of a healthy drinkable snack, clean and clear in the use of graphic elements making the nutritional offering comprehensible, but also and foremost, the story a joyful design, with bright fruits and vegetables full of taste and color, a small bottle fun to have around.”
Agency: Believe
Location: Buenos Aires, Argentina
