Tanqueray Old Tom Gin

This beautiful design comes to us from Sedley Place, who revitalized the label and pack for a limited edition of Tanqueray’s Old Tom Gin. The 2014 edition retains many of the hallmarks of the original while also introducing new elements to refresh it. 

 
Sedley Place was charged with reasserting Tanqueray’s leadership within the gin category as the best selling bar brand* by creating conversation around its unrivalled credentials. No other brand has the same heritage and authenticity as Tanqueray, and the revival of Old Tom gin is designed to highlight that. Additionally, Sedley Place had to design a new label that created something elegant and bespoke, while keeping true to the brand’s origins. 

Only 100,000 bottles will be available for purchase.


Agency: Sedley Place 

Country: UK