LKY Tea gets a fresher look while retaining the company’s traditional values. Box Brand Design not only changed the color palette, but the shape of the containers as well, for an update that is contemporary and energized.
“Lam Kei Yuen Tea Co. Ltd. started business more than 50 years. To revamp and making different to traditional brand, modern style are employed to capturing the essential concept in the tea ceremony and brand character, reflect the core value of the traditional tea brand.”
The Before
The once rectangular box was cut diagonally to form triangular pieces and dripped in soft colors, giving the product a lightness it didn’t have before. To freshen their look, ombre imagery was replaced with slightly translucent illustrations that fade in and out of the surface of the box.
The After
