Recently featured on Dragon’s Den – UK’s version of Shark Tank – PHOM is a new range of loose-leaf tea created by ADCreative London. The consultancy was commissioned to create the naming, branding, packaging and all support and identity materials for this project. PHOM is a portmanteau of the founder’s names, Philip and Omar, and bears beautiful illustrations denoting variety and flavor.
“the entire project was designed to be game changing with innovative pack formats, a unique applicable name and an engaging consumer story to reflect the commitment of these two entrepreneurs” – John Graham, Creative Director
Now on sale in Selfridges and online at phom.co.uk
Design by ADCreative London
