Featured image for Louis Charden

Louis Charden

by Ivan Navarro on 08/12/2014 | 2 Minute Read

How do you convey brand roots when you have zero history?  Backbone Creative created a distinct and appealing brand for a new café and bakery, that borrowed from the coziness and comfort of French cafes. 

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French origin insinuation was first of all solved through the naming. We developed a brand character - Louis Charden, the founder of the bakery and created a brand story. The identity was based on unique illustrations, unfolding different life events of the brand character– his first love, childish amusements, his first steps in the confectionary industry. 
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This is another great example of how coffee is beginning to re-define itself as a category. Independent coffee shops The illustrations surely convey a sense of history, along with a sense of whimsy.  


Designed by Backbone Creative 

Art Director: Stepan Azaryan 

Designer: Karen Gevorgyan 

Illustrator: Anahit Margaryan