How do you convey brand roots when you have zero history? Backbone Creative created a distinct and appealing brand for a new café and bakery, that borrowed from the coziness and comfort of French cafes.

French origin insinuation was first of all solved through the naming. We developed a brand character – Louis Charden, the founder of the bakery and created a brand story. The identity was based on unique illustrations, unfolding different life events of the brand character– his first love, childish amusements, his first steps in the confectionary industry.