NESCAFÉ launched their worldwide re-branding with some eye opening coffee packaging featuring a high tech alarm cap produced by creative agency Publicis Mexico Innovation Lab in collaboration with NOTlabs, the creative arm of NOTCOT, Inc.

“Although NESCAFÉ was the first instant coffee and market leader with several innovations, it had never done anything revolutionary with its packaging. Since NESCAFÉ wanted something unprecedented to mark the occasion, a reusable cap combining industrial design, packaging design and unique user experience came to be.”