Johnnie Walker Gift Wrap
With their consumer behavior in mind, Johnnie Walker produced this red, festive, two-in-one packaging that shrinks down to a gift box with yellow ribbon or folds out to a shopping bag with handles.
“This responds to [consumers'] modern lifestyle, in which everything should be unique and convenient.”
The result: packaging that inspires giving and makes life easier for the buyer.
Agency: Prompt Design
Executive Creative Director: Somchana Kangwarnjit
Creative Director: Orawan Jongpisanpattana
Account Executive: Pongpipat Jetsadalak