Delipop

Delipop is a brand of delicious pop corn products targeted to a young Colombian market. Bogotá designer Diego Frayle used typography and illustration to list the ingredients, delivering the product’s handmade approach in a contemporary way. Using prominent colors allows the design to have shelf presence, without overwhelming the consumer with brand attributes. 

 
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This stands out for a relatively minimal design, especially for Latin America. Opting to deviate from multitudes of color or copy, this design is fun and simple.   

 

Design by Diego Frayle
Country: Colombia 
City: Bogotá