Chocolarder is one of a handful of small-batch, bean to bar chocolate makers in the UK. Their organic beans are imported from single estate, family run plantations from around the globe and stone-ground into fine chocolate. As their loyal customer base grew, Kingdom & Sparrow was commissioned to create a new identity and packaging range for this ambitious brand.
I think this before & after is quite an amazing transformation. Unlike redesigns that subtly alter a few elements, this re-design looks like an entirely new brand. The range of chocolate now looks complete, elevated, and conveys the craftsmanship behind the product. Identifying elements like the cardboard sleeve were brought into the new design, maintaining just the right amount of the original legacy.
