Mad Beer

Keith Shore designed a label for Mad Beer that sheds light on the spirit of drinking. This celebratory piece is wrapped in patterned string, resembling gift wrap, overlapping the name and malt flavor. This illusion, made of simple one-piece label, adds dimension to the flat graphic. The 3-d effect achieved through the image is a direct reflection of the depth of flavors contained in the product itself. 

MAD Beer is a collaboration between brewer Mikkeller, and chef Jakob Mielcke, and the beers have been specially designed to be enjoyed with food. Keith Shore of Mikkeller is the man behind the label design, which, while being bold, distinctive and undeniably different, still remains very minimal and tells you only what you need to know.


Designed by Keith Shore

Country: Denmark