Chobani has released a line of kids greek yogurt. With the intent of getting kids excited about yogurt, they’ve teamed up with Hyesu Lee to create a vibrant narrative. The “Keith Haring” style illustration takes you on an adventure through wild twists and turns exploring the surreal spaces each character is lunged into. The black and white line drawing bursts with accents of color complementing the Chobani logo, tying the whole design together.
After moving to New York from his native Turkey, Hamdi found that in America, yogurt just wasn’t as delicious and widely available as it was back home. He believed everyone deserved better options, so he set about making delicious, nutritious, natural and accessible Greek yogurt right here in the U.S. The rest, as they say, is history.