Lilliu Winery

Looking to marry strong sardinian traditions with fresh ideas, the Lilliu Winery’s young owners turned to Italian based Bluestepstudio for their new packaging. The result is a mix of classic wine design with a modern touch.  


On the monogram

“The concept of monogram is in the base of the design: for every single wine label the monogram was created, as a combination of the initial letter of the name and the graphical symbol that stands for it, as well as the colours. The choice of the wine bottle was also fundamental in order to express the concept and it gave the touch of elegance to the line. The result is minimal but very distinguished.”

With so much wine packaging submitted to the Dieline, it is rare to stop and examine a design that is almost entirely black - especially, on a wine bottle.  What I like about this project is the monogram for each variety of wine.  The letters are beautifully intricate and fluid, undulating from letter-type to form.  


Designed by Bluestepstudio
Country: Italy