Student: 63 Kelvin Vodka
Jim Bogenrief designed this sleek packaging for 63 Kelvin Fine Vodka. The transparent bottle and matte black label both represent the purity of the vodka, while the angular shape shows the tenacious nature of the beverage. Ultimately this packaging design makes a strong statement.
"In an attempt to resolve the inconvenient and clumsy task of shoving a liquor bottle into a bucket of ice, this design draws inspiration from an ice sickle. The form utilizes an angular top designed to part the cubes of ice as the bottle is inserted into an ice bucket. When the bottle is standing freely on a table top, it rests on its cap. The design has been granted a design patent, and is awaiting the approval of a utility patent to cover its function. It has an immediate relevance to bottle service, although its clean aesthetic would allow it to reside on any shelf."
Designed by Jim Bogenrief
School: Art Center College of Design
Country: United States