Traminer, designed by Kommigraphics Design Studio makes you feel like a kid in a candy store. The wine bottle and box is graced with a yellow, black and white, bee pattern and has a script that wraps around the entire image. The graphics combine sophisicated elegance with modern structure with the use of typography and a classic pattern. The bottle itself is thinner than a traditional wine bottle and stretched in length, contemporizing what is an old practice.

Traminer is a semi-dry wine of the Premium class of “Domaine Glinavos” and is produced from the homonymous Franco-German variety which bears a characteristic fruit aroma. Due to its light after-taste and its golden color, Traminer targets a mainly female audience. Our creative goal was to differentiate the product from the rest Traminers of the market so as to enhance product identity and recognition. The design of its new label was based on the German and French flags and their distinguishable colored stripes that allow for a strong base upon which the rest of the artwork develops circumferentially. Creating an experience “around” the wine, we theoretically abolish an A and B side with all the information revolving on the bottle’s label.

Designed by Kommigraphics Design Studio

Client: Domaine Glinavos

Country: Greece

City: Athens

Photographer: Margarita Nikitaki