T was created for the tea lover in all of us. The premium tea name is kept sweet and simple - "T." The name communicates the modern feel and relates to the entire design of the brand. A harmonious design that works in every medium from the tea boutique located in Hamburg, Germany to the booklets, jars and everything branded, T. Local design studio Designstudio Bräutigam & Rotermund created the brand, identity, and complete vision for this brand.
"The t.lovers reduces everything to its essentials - the product itself. That's why the brand for the quality-oriented tea lover was named "t" - simple, short and clear. We designed, suitable to the positioning and the high quality of the products, a modern and harmonic design that should work in all fields of design. The positioning as hamburg's first tea boutique should establish a new tea culture. High-quality materials, selected typography, hand clicked icons and fashionable colors characterize the image of that exceptional tea boutique."
This design pairs pink, a color that at times not used correctly can come off as cheap, but in this design execution it is just beautifully done. The T is meticulously placed, the feel of the entire branding is modern, calm and elegant which works well with the tea product itself. The use of gold foil on the outer labels accentuates the product in the clear jars and brings together this entire brand.
Designed by: Tim Rotermund and Stefan Bräutigam
Studio: Designstudio Bräutigam & Rotermund
City: and Country: Hamburg, Germany