The Good Juicery is a range of sparkling fruit juices that free of preservatives, artificial colors or flavors. As small-scale production of packaged items is relatively undeveloped in India, designer Tatjana Buisson knew the design needed to stand out and convey the beverage’s niche market objectives of keeping things simple.
This Good Juicery is just another example of the work coming out of India. The product itself indicates the shifting tastes and attitudes of this emerging market, presented in a stripped, yet impactful trio of color. The penny-farthing figure manages to reference India’s storied past and marries it with a modern design that makes me think of Wes Anderson movie.
Designed by Tatjana Buisson