Eroski Ice Cream Wafers adapts a 1950’s icecream parlor pattern to their boxes, designed by Supperstudio. Soft pastels and simple symbols, to identify the product inside, gives the packaging an alluring sense of nostalgia. The minimal text brings attention to the decorative elements such as the baby polka dot accented on the side of the box.
“Three kinds of ice cream wafers with a vintage look. Sweet and delicate, that’s the new Supperstudio’s packaging for Eroski ice cream wafers. A preppier style proposal. The new ice cream wafers design is like a visit to a traditional ice cream van that make you eat one. A characterful design for which we used one statement colour to make the product stand out on the shelves, creating a unique image for each product.”
