Antidote Cold-Pressed Juice

Antidote is a new cold-pressed organic juice range based around "carefully calculated" nutrients, and is positioned as a "cure" to an unhealthy lifestyle. India based Double Decker Design designed the packaging based around the "carefully calculated" aspect: each juice has its own core function.

Unlike regular fruit juices, Antidote uses carefully calculated nutrients. The packaging stems from this key factor. The logo subtly incorporates a geometric drop with two leaves. This drop is taken forward on each label with added illustrations that carve out a distinct identity for each cleanse. The juice comes in an amber medicine bottle as Antidote is essentially a ‘cure’ for our relatively unhealthy lifestyle.

 
Antidote is a cold-pressed organic juice range that aims to provide rare nutrients in the form of 5 juice cleanses. Each cleanse is named after its core function: Skinny Down for weight loss, Nine Lives for anti-ageing, Exhale for detox, Light Up for skin & Horsepower for strength.
— Double Decker Design
 

Designed by Double Decker Design
Country: India