“At Pace Design and Advertising” gives a humorous take on the “origins of oil” by fusing together how machine oil is produced with how olive oil is. The tin container is of similar substrate but freshed up with a sunny yellow. The yellow background with red text is a combination of colors that is typically used at fastfood places because its associated with high energy. In this case, the color palette is used representitive of the labor intensive act of making olive oil. The black and white illustration has a larger than life olive that is topped with an oil well fountaining out the product.
“The project was to design a can of olive oil for The Getty Family in South Africa. Mandatories: the use of the Getty Oil logo from the 50’s. You could say the rest was up to us, including the name.”
Designed by At Pace Design and Advertising
Client: The Getty Family
Country: South Africa
City: Cape Town
Creative Director: John Pace
Designer: Jessica Laubscher
