Equil Smartpen Packaging
Equil Smartpen's packaging was designed by Astro Studios with clarity in mind. The use of a transparent case allows the product to be featured upfront. The packaging was designed to frame the innovative product that is meant to shift how we note-take from now on.
"Equil came from the desire to introduce a new product to the western market that allows you to seamlessly digitize your notes from any kind of paper to a cloud based ecosystem of apps working across all Apple devices. PNF (Pen And Free) came to us with an idea tested in the Korean market and asked us to define a new brand, identity, system and packaging for a product with the goal to launch at every Apple store globally. The brand needed to be striking yet approachable as well as showcasing the transition from analog input of a pen into the digital translation that the Equil product delivers on.
Once the brand was created we defined a responsive brochure website focusing on video as the main element of awareness with a seamless e-commerce component built-in.
Within 6 months of the beginning of the project, using our creative and brand direction, Equil succeeded in it's goal of launching internationally both on apple.com as well as every Apple owned retail store."