Brand Union Paris revamped Plume and Compagnie’s chicken feed packaging which now boasts the company mascot boasting about the wonders of the product. The bird brings life, texture, and dimension to the 2-d label and seal. The white bag uses a hint of pastel to compose the chicken as a black line drawing animates the product character with a playful vibe.

“The farmyard category has seen an evolution over the past two years. Plume & Compagnie wanted to capitalize on this growing by making the difference, we needed something that goes beyond the high quality products (chicken food). The challenge was to commercialize this proposition and make it desirable.”