Just Enough of a (Very) Good Thing
Pearlfisher used bursts of color to emphasize flavor and taste when designing packaging for Just Enough of a (Very) Good Thing.
Just Enough of a (Very) Good Thing is a new range of premium single-serve desserts offering six mouth-watering flavors like Key Lime, Chocolate & Vanilla, Tiramisu, and Lemon Cream. The design aesthetic for this category is traditionally over-indulgent and uses dark, sensual cues, but the design for Just Enough of a (Very) Good Thing is purposefully light, imaginative and focused. The illustrated logotype and packaging design emphasizes the handcrafted premium taste of the desserts. This crafted feel is extended to the deign of all collateral – brand strategy, identity, packaging, and website design – allowing a seamless transition form one brand experience to another.
"We have created a refreshing and unique design that showcases the high quality and flavor experience of Just Enough of a (Very) Good Thing. Bursts of color are used to emphasize flavor and taste. The colored tags on pack work to differentiate flavor as well as highlighting the thought and care that has gone into the making of each desert. The ‘J’ of the logotype has been designed as a spoon, emphasizing the moment of taste sensation when you enjoy a Just Enough of a (Very) Good Thing dessert."
– Hamish Campbell, Creative Director at Pearlfisher
Creative Director: Hamish Campbell
Creative Partner: Jonathan Ford