Stuart Tolley created the Innovative Packaging and Design: Collector’s Edition series. He brainstormed on a style that would best represent the top contemporary designs to inspire designers and non-designers alike. He fused together design trends such as high contrast, white minimalist, bold geometry, and transparency. The content is formatted around a Japanese aesthetic of minimalism, and clean space. Each image, block of text, and title has its own bubble space and everything is lined up with another which makes the layout easy on the eyes and legible; the main focus becomes the images rather than its description.