Designed by Leynivopnid, this packaging for Nutra Vitamins uses pearl blues and greens as a means to represent the Northern climate its consumer base calls home. The label features minimal text that blends with the background color, while contrasting large black type is used as the identifier of each vitamin. Each straight-edged letter stands out against the sea of soft color, serving as an abstracted image or symbol, while retaining its function as an identifier.

"Nutra is a new line of nutritional supplements, vitamins and minerals. Nutra vitamins are especially formulated for people living in northern parts of the world."


Designed by Leynivopnid

Client: Nutra Vitamins

Country: Iceland

Designers: Einar Gylfason, Unnur Valdis

Art Director: Einar Gylfason