Concept: Herbalist & Alchemist

Chad Michael rebranded herbal remedy company, Herbalist & Alchemist, with a hipper and modern concept. The new direction introduced a sophisticated elegant bottle.

"I wanted to take the client in a much hipper, modern and slightly more sophisticated direction while rethinking the target market and gearing it towards a more youthful crowd. The type treatments and patterns were created from the ancient language of alchemy which is what the company's traditions are built upon."

Designed by Chad Michael

Country: United States

City: New York