Alana, the founder of Etta + Billie, has a true passion for natural bath + body products. Wanting to make a difference, she combined her passion of natural products and creativity and developed Etta + Billie. After developing her product, her branding soon followed. Her approach was to communicate simplicity and elegance while still showcasing the qualities of each hand-made soap. Because each soap is hand-made, small batch numbers are added to each package, which shows the customer the work placed in each of her batches.
Alana is also a member of SFMade (www.sfmade.org), which is a movement promoting emerging small businesses. Her soap collection is growing and her packaging really showcases the care and thought behind her product.
Alana and her designer Molly talk about the brand and visual design behind it.
