Dave the Cake

Designed by Shed Brand Innovation, Dave the Cake's packaging seeks to bring accessible French desserts to all walks of life. Hailing from Birmingham, England, this line of confectionary treats is a celebration of all things dessert!  

 
Dave the Cake is celebrating Life, Liberty and the Pursuit of ultimate Happiness with a sweet promise of ‘Pastry for the People’, created by agency Shed Brand Innovation.

Sparking a confectionery revolution through accessible and sophisticated French pastries for all walks of life, Dave the Cake wanted a bold brand identity and packaging design to inspire the proletariat and bourgeoisie alike that pastries are more than just cake pops and cupcakes for commoners.

Dave the Cake, founded in Birmingham, England will launch the new design as a part of their expansion into the United States with a second shop in Charleston, South Carolina.

Designed by Shed Brand Innovation

County: United Kingdom, England

City: Birmingham

 

Production: Print Monkey

Creative Director: Stu Ruff 

Art Director: Paul Connop 

Designer: Hannah Wood 

Strategy: Angelique Green 

Copywriter: David Green