Asketic created a color-pattern design for The Beginnings, which offers strengthening raw food ingredients from around the world. The visual identity and packaging was created using patterns from various places around the world. By combining and contrasting these patterns, Asketic brought the wild of the jungle into the wild of the city. The concept and identity, product packaging, a library of illustrated patterns and visual guidelines to help expand the brand identity as it evolves.

“Before we started work on the visual identity and the packaging design, we formulated the basic essence of the brand – Begin Anywhere. Making healthy choices and eating better can be done at any time, at any age, and in any part of the world. You can begin right now, and right here!

We were able to use unusual, striking ideas because our client was bold and had full trust in us. This allowed us to lift the brand out of the usual eco-healthy grey style, leaving no costumer indifferent.”