Raison Pure NYC created an elaborative collection for the Johnnie Walker Explorers’ Club range of blended scotch whisky.
Johnnie Walker Explorers Club Collection launched with Spice Road in 2012, exclusively selling it in travel retail outlets, and was followed by The Gold Route and The Royal Route, released in 2013. The three whiskies comprise the Explorers’ Club Collection – a range inspired by the travels of Johnnie Walker agents. The packaging of each release paints a window into the memory of each journey, and features a pattern and color palette that mirrors the liquid within. To unify the series – and pay homage to “Keep Walking” within the world of travel – the new Walking Man Globe emblem is now an essential element of the visual language. The new look pays tribute to the past while embracing new adventure.
