Nescafé recently announced a massive global brand campaign that targets a younger generation of coffee drinkers. Nescafé was created by Nestle in 1938 with the aim to be one of the world’s most distributed brands of instant coffee. Nescafé managed to achieve that and more by becoming the global brand that it is today. With the coffee industry becoming more competitive, Nestle recognized a need to change their packaging design, communication and digital strategy:
Designed by CBA Paris
