Smirnoff, a Diageo Global affiliated brand, has launched their recent innovation, the Smirnoff White vodka. The new product is purified and freeze-filtered at -6°C, which gives it an unprecedented smooth taste. Smirnoff White comes in a bottle that is clear at the bottom and smoothly frosted at the top. It pays tribute to the crystalline formations of the purest arctic ice. The transparent cut-glass base of the bottle is designed to highlight just that. The top logo is golden against a white matte finish.
"Smirnoff White is a truly exciting vodka which reflects the pioneering spirit of Vladimir Smirnoff. The innovative freeze filtration process guarantees an exceptionally smooth taste which will appeal to travellers the world over. We’ve chosen duty free as the sole global outlet for Smirnoff White in order to reward travelers who seek unique offerings to enhance their experiences and to serve as a momento of their travels."
– Steve White, Global Marketing Director of Diageo Global Travel and Middle East – A Smirnoff Affiliated Brand