Midday worked with The Primal Kitchen to create a design and brand that would communicate to a cave man diet and bring them to a modern world with the usage of tribal hieroglyphics.
“Established 2 million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet. Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating.
Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.”
